Google mobile analytics needs a Bango makeover

This week Google finally got round to releasing some tracking code for mobile (read about it here). It uses familiar server and image techniques like many of the other analytics solutions. Naturally I was keen to test it out so I grabbed their server code and integrated it with Mobislim. So far so good, or was it…

Testing it on my first two handsets revealed a broken Mobislim site…. Arrgh, the standard simple bit of tracking code from Google does not work.

Error on mobislim.com after adding Google mobile analytics code

My iPhone immediately threw up an error as shown in the image on the right. I assume Google expect me to detect iPhones and send separate JavaScript tracking code, but that is too much like hard work. So instead I tested the site on a mass market Nokia N95… another error, what phones did they use to test this?

So to test things correctly and in the spirit of helping build the mobile market my friends at Bango fixed the Google tracking code. So Google if you are reading this, your code is broken and here is a fix: http://mobislim.com/googleanalyticsformobile-with-jsp-fix.zip, I hope that helps.

Now that we are up and recording I will let you know the outcome in due course. Frustratingly, unlike Bango’s real-time reports I need to wait some time to get my results with the new Google mobile analytics code.

Watch this space, more information soon…

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Would you like a piece of the BlackBerry pie?

We have been talking lately about the increase of smartphones accessing the internet via Wifi connections, how iPhone is gaining positions on our device ranking and today Bango published a free whitepaper Increasing your slice of the BlackBerry pie, to help us understand and overcome the challenges of how can we accurately identify BlackBerry users for tracking, CRM and marketing campaign purposes; and also how is it possible to enable these customers to make transactional payments on their mobile phone bill, just like any other phone.

Smartphones have become the standard handset of choice in the mobile phone market – even during global recession the growth in smartphone sales continues to soar. Gartner reported a global smartphone sales growth of 27% year-on-year in Q2 2009 compared to a 6% drop in cell phone sales during the same period. And the numbers in the USA were even more dramatic during the second quarter. The research firm NPD Group reported US smartphone sales grew by 47% and accounted for 28% of all handset sales.

Get your copy of the white paper and find out:

•Why BlackBerry has become a popular consumer device

• How BlackBerry users consume data services

• The challenge of capturing identity and delivering payment to Blackberry users

• Optimizing your mobile services to overcome these challenges

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