Google mobile analytics needs a Bango makeover

28 10 2009

This week Google finally got round to releasing some tracking code for mobile (read about it here). It uses familiar server and image techniques like many of the other analytics solutions. Naturally I was keen to test it out so I grabbed their server code and integrated it with Mobislim. So far so good, or was it…

Testing it on my first two handsets revealed a broken Mobislim site…. Arrgh, the standard simple bit of tracking code from Google does not work.

Screen shot showing my broken site after adding Google mobile analytics code to mobislim

Error on mobislim.com after adding Google mobile analytics code

My iPhone immediately threw up an error as shown in the image on the right. I assume Google expect me to detect iPhones and send separate JavaScript tracking code, but that is too much like hard work. So instead I tested the site on a mass market Nokia N95… another error, what phones did they use to test this?

So to test things correctly and in the spirit of helping build the mobile market my friends at Bango fixed the Google tracking code. So Google if you are reading this, your code is broken and here is a fix: http://mobislim.com/googleanalyticsformobile-with-jsp-fix.zip, I hope that helps.

Now that we are up and recording I will let you know the outcome in due course. Frustratingly, unlike Bango’s real-time reports I need to wait some time to get my results with the new Google mobile analytics code.

Watch this space, more information soon…

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