Would you like a piece of the BlackBerry pie?

8 09 2009

We have been talking lately about the increase of smartphones accessing the internet via Wifi connections, how iPhone is gaining positions on our device ranking and today Bango published a free whitepaper Increasing your slice of the BlackBerry pie, to help us understand and overcome the challenges of how can we accurately identify BlackBerry users for tracking, CRM and marketing campaign purposes; and also how is it possible to enable these customers to make transactional payments on their mobile phone bill, just like any other phone.

Smartphones have become the standard handset of choice in the mobile phone market – even during global recession the growth in smartphoneBlackberry WP banner sales continues to soar. Gartner reported a global smartphone sales growth of 27% year-on-year in Q2 2009 compared to a 6% drop in cell phone sales during the same period. And the numbers in the USA were even more dramatic during the second quarter. The research firm NPD Group reported US smartphone sales grew by 47% and accounted for 28% of all handset sales.

Get your copy of the white paper and find out:

•Why BlackBerry has become a popular consumer device

• How BlackBerry users consume data services

• The challenge of capturing identity and delivering payment to Blackberry users

• Optimizing your mobile services to overcome these challenges

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Weight Watchers slimmed down their potential market to just 9%, Bango mobile analytics reports

25 11 2008

weightwatchers_blackberry3I have been looking for some nice content that I could publish in Mobislim to make my  upcoming mobile marketing campaigns more interesting, and I stumbled upon the weightwatchers’ mobile site.  This is for weight watchers subscribers, which happens to work only on Blackberries, Windows Mobiles and iPhones. You need a login and password, so I couldn’t see what was behind that first login screen.

A mobile site or mobile application that only works for these 3 types of mobile devices makes me put my mobile analytics hat and check what percentage of traffic is actually coming from these handsets. So I went to my Bango mobile analytics centre and exported a traffic report of the last three months of activity in Mobislim. I think this is an appropriate comparison as the Weight Watchers visitors are likely to be similar to the Mobislim visitors as they’d have the same interests in common.

From 18,526 page views 4,05% came from a Blackberry device, 3,54% from a Windows Mobile and 1,48% from an iPhone. That’s 9% in total.

I imagine that there is a reason why weight watchers chose only these 3 handsets and decided to leave aside a 91% of potential users. I wonder whether it’s worth while for them to do it this way…

On the other hand, if you are not a weight watcher customer you don’t have access to the site. I typed weight watcher into Google on my mobile (which is normal Nokia by  the way) and I got to http://weitchwatchers.co.uk, the same site that visitors get to from a PC but on my mobile. Even though it works quite well, they are not really adapting the content for mobile users. I wonder if they track how many people goes to the PC site from their mobiles and if they have any more plans for mobile and for more types of handsets too!

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