AdMob and Admoda, which ad network converts better?

18 12 2008
Landing page for the campaign

Landing page for the campaign

I just run two parallel mobile advertising campaigns, one with AdMob for $100, as it is their minimum daily budget, and another one with Admoda for £50. The message was: FREE downloads to stay SLIM! – as you can see below, it was quite successful ;-). Target countries were the US and UK (although both ad networks sent me traffic from many more countries that the ones I wanted to target…)

The landing page contained 3 different tables ready to download to your mobile:
– Calories by drink
– Negative calorie foods
– Calories burnt by activity

Aren’t you curious to know which one was the most popular download? Let’s have a look at the results tracked by Bango mobile analytics!

Here is a quick summary:

Admob results by Bango Analytics

Admob results by Bango Analytics

Admoda results by Bango Analytics

Admoda results by Bango Analytics

Now let’s have a look to the conversion rates with the goal comparison feature, which tell us from each campaign, how many people downloaded any of the calorie charts.

And the winner is….

Alcohol calories chart conversion rate

Alcohol calories chart conversion rate

Calories by activity chart conversion rate

Calories by activity chart conversion rate

Negative calorie food chart conversion rate

Negative calorie food chart conversion rate

So, AdMob total conversion rate was an average of 16.88% and Admoda reported a 25.26% conversion rate. These are quite high conversion rates, but I guess that making the content available for free and with the Xmas “fattening” season so close, people are a bit more conscious about these things!

If your curiosity knows no limits and you would like to see which countries are downloading which charts, and what devices or operators are more popular, go and check the results on our demo account. The tracking links you want to look at in the Campaign section of Bango Analytics are:
– Admob Xmas
– Admoda Xmas

Merry Xmas and happy mobile browsing for 2009!

Maria

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All I want for Xmas is mobile content!

11 12 2008

Dear Santa,

It’s been over 20 years since I last wrote to you, but it’s taken some time to get over the disappointment of not getting the Cabbage Patch doll I wanted, you know.
This is the Xmas mobile site I created!
This Christmas, though, I’ve only got one simple wish: I created a mobile site called Mobislim (you can visit it by typing in your mobile browser http://mobislim.wap.com) and I would love to fill it with funny content to make people laugh. It’s all for a good cause, Santa, as any money we make from the site will go to Save The Children charity. My kind bosses at Bango have agreed to match the money made from the sales – I’ll never call them Scrooge again!

I’m sure you’ll agree that laughter is the best way to stay healthy, so anyone who contributes to Mobislim will be promoted for free, and get the opportunity to test their content using mobile analytics.

So please, Santa, can I get some fun content – images, videos, jokes, articles and games – to put on my mobile site, this Christmas? You can send them to me at maria@bango.com and I’ll put all the best ones up. If you want to find out more, please visit the All I want for Xmas site in the Mobislim Blog.

With lots of love,

Maria

PS – I’ll leave extra chocolate chip cookies and a tall glass of milk for you by the Christmas tree.

PPS – If you can arrange for a shiny new 3G iPhone or a date with George Clooney, I also really wouldn’t mind!

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Show on mobile only! New ad targeting option in Mojiva’s mobile ad network

2 12 2008

I’ve received a nice email from Mojiva, a mobile ad network that we used for our experiment on the white paper “Mobile advertising for newbies”, saying that they have added an option to select where to show your ads. Before this change, you would think that your ads were only being displayed on mobile sites, as they are a mobile ad network. The surprise comes when you use an external tool to track the traffic such as Bango mobile analytics, which tells you that 31% of your traffic in an specific campaign is coming from PCs…(see Mojiva’s campaign results).

show-on-mobile-sites-only

New Mojiva's ad targeting option

Since I wasn’t very impressed with these results, I contacted Mojiva to see if there was something they could recommend if I only wanted mobile traffic, and I must admit that I’m very impressed with Mojiva’s decision to make this option clear for all advertisers.

Now you can choose to display your ads on desktop, desktop and mobile, and MOBILE ONLY!
This option is available on Step 2, Ad targeting.

While advertising in desktop sites and mobile sites together may be a good strategy for many advertisers, I just think that is so much better to know for sure that if you are buying mobile traffic, that’s what you are going to get.

I wonder how many others mobile ad networks will follow Mojiva’s good example…
If you are an ad network, and have this option available within your advertisers console, please share this with the Mobislim community. Being able to target your marketing dollars on the right market is key to success, after all!

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