Would you like a piece of the BlackBerry pie?

8 09 2009

We have been talking lately about the increase of smartphones accessing the internet via Wifi connections, how iPhone is gaining positions on our device ranking and today Bango published a free whitepaper Increasing your slice of the BlackBerry pie, to help us understand and overcome the challenges of how can we accurately identify BlackBerry users for tracking, CRM and marketing campaign purposes; and also how is it possible to enable these customers to make transactional payments on their mobile phone bill, just like any other phone.

Smartphones have become the standard handset of choice in the mobile phone market – even during global recession the growth in smartphoneBlackberry WP banner sales continues to soar. Gartner reported a global smartphone sales growth of 27% year-on-year in Q2 2009 compared to a 6% drop in cell phone sales during the same period. And the numbers in the USA were even more dramatic during the second quarter. The research firm NPD Group reported US smartphone sales grew by 47% and accounted for 28% of all handset sales.

Get your copy of the white paper and find out:

•Why BlackBerry has become a popular consumer device

• How BlackBerry users consume data services

• The challenge of capturing identity and delivering payment to Blackberry users

• Optimizing your mobile services to overcome these challenges

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Mobile marketing over Wifi connections, interesting idea?

5 08 2009

I want to share this valuable information that Andy Bovingdon, VP Product Marketing at Bango, shared last week:

Recent reports clearly show a rapid increase in mobile phones browsing using Wi-Fi – according to recent Bango research over 20% of your customers are now connecting via Wi-Fi (see Bango Wi-Fi stats). Millennial Media also reported 22% Wi-Fi use in the USA as part of their June U.S Scorecard for Mobile Advertising Reach and Targeting (SMART) report (see Millenial Media report).
Bango goes on to predict that over a third of all mobile customers will use Wi-Fi by 2010. Combine this with the increased growth in smartphone sales with 38.1 million units sold worldwide in the first quarter of 2009, and it represents a very large percentage of your customers. Using Wi-Fi makes browsing your store fast, easy and cost effective, but it also introduces significant challenges which, if not addressed, will lose 20% of your sales.

Last week Bango launched operator billing over Wifi connections. This means customers accessing your site over a Wifi connection can pay for your content on their mobile phone bill – the same quick and easy payment experience familiar to them when connected via their operator gateway. Watch this video to see the payment experience for yourself. You’d think that more companies are doing this, but actually Bango is the only one!

With the increase in mobile visitors connecting over Wifi have you thought about how this will affect your mobile marketing strategy? Will you start using different techniques to engage with these Wifi connected visitors or will you treat them the same? If you think you’d treat them the same let me put this into perspective – would you have the same messages for someone that shares a flat and someone that owns a mansion with a swimming pool?

Of course you wouldn’t, so let’s understand the opportunity here and get creative! Once connected over Wifi mobile visitors are not so worried about how much data is being downloaded or uploaded. So don’t be afraid to offer them some richer content and get them engaged.

For example, why not try surprising your mobile visitors with an engaging MMS message. Interact with them by offering video content or ask them to upload a video, a picture or a voice recording from exactly where they are.
You can now detect visitors using a smartphone device with tools like Bango Analytics. You can also identify when they come back again to make the most of your mobile marketing.

People with smartphones love their phones (if you have one, you know what I mean!) and best of all, they know how to use it and want to get the most out it. This is an open door to new creative mobile marketing campaigns!
If you’ve recently undertaken some creative mobile marketing campaigns that you’d like to share with us – get in touch we’d love to hear from you.

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New! Bango mobile analytics v4 is here! Get a 30 day FREE trial on bango.com/analytics

22 04 2009

Bango has announced today the launch of Bango Analytics v4, and this is how I see the new granularity and depth of data can help all mobile marketers:

  • Now ALL visitors get a unique user ID. This gives an accurate total for unique visitors and let you drill down to see more information about each visitor, like when the first time you saw them was, or how many times have they been to your site. Why is this useful? Well, thanks to this you can check if a landing page is successful, if your navigation works well, if your message is compelling so people keep coming back to your site or if it sucks so bad, that people only comes once and leave for ever… useful, don’t you think?
  • You can now track unique visitors whether a mobile user connects via operator gateway, WiFi or home broadband – even if users change their connection, Bango still retains the ability to track them. Now everyone who interacts with a mobile website or mobile campaign has a privacy-protected, unique user ID, no matter what type of network connection they use.  So there are no mistakes in counting where your visitors come from, and how many of them you are getting, as Bango can see if the same visitor has come one time to your site via WiFi, or via WAP.
  • New advanced filtering and sorting enables precise segmentation of mobile data, so it’s quick to get to the results needed on a case by case basis.  Select to filter any report by page, country, operator, device, time or date.  This is just heaven! I can see if my smart phone visitors are the ones really buying or downloading my content, or if they are just browsing because they have unlimited browsing plans. This feature really tells me how my users interact with my site so I can go back and talk to them in their terms. It is just perfect.
  • Unlike other analytics solutions, Bango Analytics works from your original “raw” data and the new data warehouse delivers even better performance and scalability, allowing Bango to record, enrich and report more information about your visitors. This means, among many things, that your data is always available in its fullest capacity and is enriched anytime enhancements take place.

  • Bango Analytics lets you see metrics by the hour so you can understand how a mobile marketing campaign is performing in real time and make any necessary adjustments to ensure campaign success.  Thanks God somebody gets this, why would I want to look at my campaign results once the damage has been done? If something isn’t working, do you want to let it drag around until your budget is gone and your reputation ruined? I didn’t think so…another way to look at it is, imagine your campaign is targeting a particular group but looking at the results of the campaign there is a better response from a completely different public. If you can see this as it happens, wouldn’t you be amazed at how a few tweaks can make your campaign even more successful? Think how you use Google Adwords and how important this is…

  • Bango’s device reporting now lets you view your visitor’s devices by manufacturer, model and version.  Target your site or application to the most popular. Just reminding you not to sell ice to the Eskimos  😉

  • Bango Analytics records all the parameters passed on the URL.  Many marketing tools pass important information within the URL. By recording all this information, it’s all available to you for analysis.  Aha! Let’s check where our ads are really being displayed, in case you ever had any doubts…

  • Bango Analytics delivers the top 3 WAA metrics – page views, unique visitors and visits. It couldn’t be any other way.

Watch this space to see how we use all this new functionality in real mobile marketing campaigns or have a look by yourself on our analytics center where you can see real traffic and campaigns taken place.

We have a case study coming up on South African traffic and we are getting Mobislim optimize for mobile SEO, so there is quite a lot coming up!

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