Real mobile data from a real mobile site on Bango Analytics

13 07 2009
Here you will find some hints and tips on what to look at when you
first access Bango Mobile Analytics and view the live data from
our mobile site http://mobislim.com.
You can read the post or download the Bango mobile analytics – Tour

This is what we talk about:

  • Site overview
  • Site summary
  • Visitor summary
  • Latest visitor activity
  • Revenue summary
  • Countries
  • Operators
  • Devices
  • Page Tracking
  • Campaign tracking
  • Latest content purchases and payments report

To log in to our demo account and see all the data we talk about on the blog, simply follow this link:

Access Mobislim Bango Analytics

In this welcome screen you are invited to visit the Analytics Center. There are some extra services here for you such us service announcements, access to our knowledge base – where you can find all the answers about the Bango Service, access to the Bango forums – so you can get in contact with the Bango community and helpful articles that will help you with your data and account set up if you decide to sign up.

Once you’ve finished looking at this area you can access the Analytics Center by clicking on the Analytics tab or the button on box 1 – Analytics Center .

Bango Analytics Welcome Screen

Bango Analytics Welcome Screen

SITE OVERVIEW
Now you are in the Analytics Center these are the first reports to view to get an understanding of what is going on with your mobile site, or in this case with mobislim.com.

Bango Analytics Site Summary

Bango Analytics - Site Summary

Site summary: The yellow box shows all of your visitor information in relation to pages visited for the date range selected. From Unique Visitors and Visits to Average page views per day and time spent on the site. If you want extra information on how these figures are calculated, you can get it in our Support Center.

You can sort the graph by unique visitors, visits and page views.

Going down, this first table shows your Visitor Summary by day, including this time, number of Countries your visitors come from, Operators and Devices.

If you click on the Visitor Summary link you can get the specific information about Countries, Operators and Devices.

Bango Analytics Visitor Overview

Bango Analytics - Visitors overview

Coming back to the main Analytics Center area, if we scroll down we get the Latest visitor activity, which shows up to 1,000 events. We can see here the unique user ID that Bango gives to every single user so we can track unique visitors browsing within our site. When exporting this information we can do a complete follow up on the activity of our users. We can see how many Pages a unique visitor has seen, Title of the page, entry and exit point, Date and time, County, Device and Operator and the Unique ID for each visitor. If it came through any mobile advertising campaign, we can track that too. This enables you to develop a closer relationship with your visitors. Follow this link for more info about Bango Unique User ID technology.

Bango Analytics latest visitor activity

Bango Analytics - Latest visitor activity

If you are selling content, you can also see a summary of your revenue for the selected period of time, but we will get a deeper overview about this on the Charging for Content section.

Bango Analytics revenue summary on dashboard

Bango Analytics - Revenue summary on dashboard

A map of the world shows in different colours where your visitors are coming from, and if we click on the blue link we get a detailed view of the overall traffic.

Bango Analytics - Countries view on dashboard

You can also filter this information by Title, Country, Operator and Device, which will provide you with great insight about the traffic on your site and how particular markets or devices behave in certain pages of your site.

Bango Analytics - Coutries extended view

Bango Analytics - Coutries extended view

Back on the main dashboard we can also check which operators are bringing us the most traffic. This is important to make decisions on how to optimize our site for certain operator standards or which operator should be targeted when running a mobile marketing campaign.

Bango Analytics - Operators on dashboard

Bango Analytics - Operators view on dashboard

We can drill down and get a full view of the operators and filter and export this information.

Bango Analytics - Operators extended view

Bango Analytics - Operators extended view

Back on the Analytics Dashboard, we can examine the devices that are accessing our site.

Bango Analytics - Devices view on dashboard

Bango Analytics - Devices view on dashboard

We can also go deeper by clicking on the blue link and find out all the site information for each of the devices, filter this information by page title, country, operator and device, or click to check the technical information regarding a specific handset.

Bango Analytcs - Devices extended view

Bango Analytcs - Devices extended view

To see the activity by page, we look at the Page Tracking section. In this area we can see how every single page of our site is performing. On the Dashboard you get the activity by date.

Bango Analytics - Page tracking view on dashboard

Bango Analytics - Page tracking view on dashboard

Clicking on the blue link we can see how many Unique Visitors, Visits and Page Views we get in our site plus Countries, Operators and Devices. We can filter this information to get in depth data.

Bango Analytics - Page tracking extended view

Bango Analytics - Page tracking extended view

When we export this information with a traffic report, we also can see the referrer information. This information is very valuable when tracking mobile marketing campaigns as we’ll be able to prove the effectiveness of different mobile advertising campaigns, or mobile SEO efforts e.g. – we can set up different variables to track different entry points such as campaign, source, medium, content, term and owner. Check this link to find more information about mobile campaign tracking parameters. Bango assigns a unique user ID to every visitor so we can also track the behaviour of our visitors and know when they come back again.

Bango Analytics - Referrer information from mobile traffic report

Bango Analytics - Referrer information from mobile traffic report

Another way to track mobile advertising campaigns or traffic is by setting up tracking links. Let’s have a look at the Campaign section. In the dashboard, we can see the performance of these tracking links by date.

Bango Analytics - Campaign tracking links on dashboard

Bango Analytics - Campaign tracking links on dashboard

By clicking on the Campaigns blue link we get all the in depth information. For example, you can set up a tracking link for a PPC AdWords campaign or to measure the traffic of a link in your site that goes to an affiliate site. For each tracking link you can see Unique visitors, Visits, Page views, Visits by Visitor, Pages by visit, Average time on site, Country, Device and Operator.

Bango Analytics - Mobile advertising report

Bango Analytics - Mobile advertising report

If you are selling mobile content, you can see a lot of information about your sales on Bango Analytics. Let’s check our latest sales by date on the Bango Analytics dashboard.

Bango Analytics - Latest mobile content purchases on dashboard

Bango Analytics - Latest mobile content purchases on dashboard

Once again, by clicking on the blue link Latest Content purchases, we can get the whole report with the dates of the purchases, transaction ID, and content bought. The Country, Device and Operator of the buyer, plus all the values for transactions, Taxes, Net sales and Earnings. Of course, this information can be filtered to see, for example, which country is giving us more revenue, or which devices are buying more content.

Bango Analytics - Payment extended report and filtering

Bango Analytics - Payment extended report and filtering

This is just an overview of what you can see at a glance on Bango Mobile Analytics. You can drill down, filter reports and export them to share this information. You can compare goal conversion rates with the Goal comparison feature. Have a look to our site mobislim Bango Analytics package or sign up for your own Bango Analytics and start tracking your mobile site and your mobile marketing campaigns.

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Let me introduce you to your mobile visitors – the ones that your website analytics tool can’t see

12 03 2009

Imagine you go to an expensive restaurant, wanting to impress maybe a new date or your in-laws, and you are waiting for the maître d’ who will guide you to your favourite table, the one you sat at last time you were there. Then, the sommelier comes to recommend a bottle of wine that he thinks you would appreciate, based on what he knows about your taste…a lovely evening full of joy could start right now.  But instead, YOU ARE INVISABLE. You want to have dinner in this restaurant but nobody can see you! YOU DON’T EXIST. No matter how much money you are willing to spend NOBODY WOULD TALK TO YOU.
This is exactly what happens to those visitors that come to your website from a mobile device; your web analytics tool can’t simply see them.
Believe me, you have a queue of people waiting to interact with your brand through your website, but you can’t see them because your regular web analytics tool, doesn’t count this traffic.
Why’s this?
Basic website analytics tools rely on JavaScript tags for data collection or cookies so the analytics tool can recognize when users return, but unfortunately these don’t work reliably on mobile phones.
Watch this video and find out how Bango Mobile Analytics can count this traffic and uniquely identify every single visitor.

It is your lucky day! Now you can easily find out who these mobile visitors are, which handsets, networks, countries and languages matter most to your business and recognize repeat visitors when they come back again. Maybe you thought you didn’t need to think about your mobile strategy? Well, make sure you have all the information you need before making any decisions!
It’s important all of your visitors feel welcome on your website, they are the ones that keep your business running! And now, are you ready for dessert sir? Find out more on bango.com/mobiletracking

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Santa Claus came from South Africa with mobile content from Acapella Productions

12 02 2009

I’m very happy to share that Acappella Productions and mobislim.wap.com are going to be experimenting together with mobile advertising and Bango mobile analytics.
Following our campaign “All I want for Xmas is mobile content”, Acappella Productions will help to keep happy and healthy our mobile visitors with South African digital comedy brand, Comedy Twist Mobile.

This is going to be a very interesting experiment as they target South African users, and we are aiming to produce a case study focusing on this territory, to give a clear picture of what is happening in this market, and how South African visitors react to mobile advertising.
Let’s see what has been happening in the last month between South Africa and Mobislim in Bango mobile analytics:southafrica-mobile-traffic1

South Africa is the third largest country to bring traffic to mobislim.wap.com. Let’s bear in mind that in the last month, we have run a few campaigns for the upcoming white paper “Mobile advertising on mobile social networking sites” targeting only UK and US, so all this traffic is organic traffic.
– If we look at December’s traffic, in which we only run two small campaigns in Admob and Admoda targeting again UK and US, we can see that South Africa beats UK and US with organic traffic and that MTN South Africa is the number one operator bringing this traffic.

If you want to have a look yourself to see this information in more detail just visit mobilsim mobile analytics platform.

I would like to thank Ulrico Grech-Cumbo, Director of Acappella Productions for collaborating with us.  I look forward to this experience and to learn more and share with you our findings on the South African market.

Acappella Productions is a South African event production company. Acappella’s strong focus on live stand-up comedy lead to the introduction of it to the digital world in 2008, offering direct-to-customer premium mobile content. Acappella’s aim with Comedy Twist Mobile is to add value and promote wellness to people during these tough times; this is encapsulated in the brand’s slogan, “Live Life Laughing”.

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The Financial Times keep track of its mobile site with Bango mobile analytics

4 02 2009

The Financial Times has recently launched a new version of the FT.com website optimised for mobile devices that uses

FTmobile site uses Bango mobile analytics

FTmobile site uses Bango mobile analytics

Bango’s mobile analytics to provide a deep understanding of the traffic to the site and track responses to marketing initiatives.

Using Bango’s Identifier technology, a user’s preferences are stored in their FT.com profile, so when they return they can quickly get to what interests them most. It is very good to see that serious businesses are taking mobile traffic seriously and best of all, offering a superb user experience for those on the go.

If you want to see by yourself what kind of data FT is seeing on their analytics platform you can have a look and see real traffic in real time coming to our mobislim site in Bango mobile analytics platform with just one click.

Read more about how the Financial Times is using Bango Mobile Analytics

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Weight Watchers slimmed down their potential market to just 9%, Bango mobile analytics reports

25 11 2008

weightwatchers_blackberry3I have been looking for some nice content that I could publish in Mobislim to make my  upcoming mobile marketing campaigns more interesting, and I stumbled upon the weightwatchers’ mobile site.  This is for weight watchers subscribers, which happens to work only on Blackberries, Windows Mobiles and iPhones. You need a login and password, so I couldn’t see what was behind that first login screen.

A mobile site or mobile application that only works for these 3 types of mobile devices makes me put my mobile analytics hat and check what percentage of traffic is actually coming from these handsets. So I went to my Bango mobile analytics centre and exported a traffic report of the last three months of activity in Mobislim. I think this is an appropriate comparison as the Weight Watchers visitors are likely to be similar to the Mobislim visitors as they’d have the same interests in common.

From 18,526 page views 4,05% came from a Blackberry device, 3,54% from a Windows Mobile and 1,48% from an iPhone. That’s 9% in total.

I imagine that there is a reason why weight watchers chose only these 3 handsets and decided to leave aside a 91% of potential users. I wonder whether it’s worth while for them to do it this way…

On the other hand, if you are not a weight watcher customer you don’t have access to the site. I typed weight watcher into Google on my mobile (which is normal Nokia by  the way) and I got to http://weitchwatchers.co.uk, the same site that visitors get to from a PC but on my mobile. Even though it works quite well, they are not really adapting the content for mobile users. I wonder if they track how many people goes to the PC site from their mobiles and if they have any more plans for mobile and for more types of handsets too!

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3 months of mobile traffic on Mobislim analyzed with Bango Mobile Analytics

5 11 2008

After 3 months getting traffic to Mobislim, I thought it was time to have a look at how Mobislim has evolved and where the traffic has come from, which are the most popular countries that come to the site and how mobile advertising has affected these results.

Traffic August

Traffic August

August was the first month for Mobislim on the mobile web and we closed the month with 1213 unique visitors, 4129 page views, 68% organic and 32% paid traffic from all over the world through Google and Decktrade (campaigns ran for two weeks only). South Africa was the country that brought most traffic (33.5%) followed by US (16.4%) and UK (9.52%). The top operators where Vodacom South Africa (16.5%), MTN South Africa (15.09) and O2 UK (3.20%). Top 3 devices were Opera Mini (7.29%) Samsung E250 (3.80%) Nokia 6300 (3.17%).

September was a busy month for the site as we ran 7 different campaigns, all with very small budgets (total

Top 10 operators in September

Top 10 operators in September

expenditure $400). The month finished with 3,465 unique visitors that saw 11,493 page views, from which 65% came from organic traffic and 35% from mobile advertising. The campaigns ran in Google, Decktrade and Mojiva for 3 days, mainly targeted to US and UK. The top countries by page views were US (27.1%), South Africa (20%) and UK (6.4%). The top operators were Vodacom South Africa (10.8%), Metro PCS USA (10.5%) and MTN South Africa (8%). It is very interesting that the fourth most popular operator was Satelindo Indonesia which represents 5,1% and in the top 10 it is Bharti Cellular India (2.13%) and Telgua Guatemala (1,76%).

Finally October reflects a slow down in the traffic. We saw a total of 827 unique visitors and 2905 page views, 80% from organic traffic and 20% from paid traffic. We ran 5 campaigns,  for 3 days each, with the same expenditure by campaign as the month before, and again the countries targeted were US and UK. But the results speak for themselves…The campaigns were not as successful as the ones ran the previous month and the organic traffic has dropped dramatically.

Visitors overview in September

Visitors overview in September

Visitors overview in October

Visitors overview in October

The top 3 countries this month have been US, UK and India. The top 3 operators have been all for American networks, Metro PCS USA (7.6%) AT&T USA (6.3%) and Cricket USA (6.3%).

This is why it is so important to have a mobile analytics tool that gives you results in real time. I could have reacted earlier to the drop in traffic or I could have fine tuned the campaigns as they didn’t work as expected. Changes in trends and traffic are going to big difference to your business; when you invest just $400 a month in advertising is not a big deal, but let’s say you spend $5.000 in 3 different campaigns running for only 2 days, wouldn’t you like to know how your message was working by the hour? I would!

If you would like to see the traffic for these 3 months in more detail, then you can access our demo account where you can see all the Mobislim traffic as it happens. Just follow this easy steps:

1.Go to http://bango.com
2.In the login are your email would be demo@bango.com and your password demo
3.Surf the analytics center to get a real taste of Bango mobile analytics.

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