Santa Claus came from South Africa with mobile content from Acapella Productions

12 02 2009

I’m very happy to share that Acappella Productions and mobislim.wap.com are going to be experimenting together with mobile advertising and Bango mobile analytics.
Following our campaign “All I want for Xmas is mobile content”, Acappella Productions will help to keep happy and healthy our mobile visitors with South African digital comedy brand, Comedy Twist Mobile.

This is going to be a very interesting experiment as they target South African users, and we are aiming to produce a case study focusing on this territory, to give a clear picture of what is happening in this market, and how South African visitors react to mobile advertising.
Let’s see what has been happening in the last month between South Africa and Mobislim in Bango mobile analytics:southafrica-mobile-traffic1

South Africa is the third largest country to bring traffic to mobislim.wap.com. Let’s bear in mind that in the last month, we have run a few campaigns for the upcoming white paper “Mobile advertising on mobile social networking sites” targeting only UK and US, so all this traffic is organic traffic.
– If we look at December’s traffic, in which we only run two small campaigns in Admob and Admoda targeting again UK and US, we can see that South Africa beats UK and US with organic traffic and that MTN South Africa is the number one operator bringing this traffic.

If you want to have a look yourself to see this information in more detail just visit mobilsim mobile analytics platform.

I would like to thank Ulrico Grech-Cumbo, Director of Acappella Productions for collaborating with us.  I look forward to this experience and to learn more and share with you our findings on the South African market.

Acappella Productions is a South African event production company. Acappella’s strong focus on live stand-up comedy lead to the introduction of it to the digital world in 2008, offering direct-to-customer premium mobile content. Acappella’s aim with Comedy Twist Mobile is to add value and promote wellness to people during these tough times; this is encapsulated in the brand’s slogan, “Live Life Laughing”.

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The Financial Times keep track of its mobile site with Bango mobile analytics

4 02 2009

The Financial Times has recently launched a new version of the FT.com website optimised for mobile devices that uses

FTmobile site uses Bango mobile analytics

FTmobile site uses Bango mobile analytics

Bango’s mobile analytics to provide a deep understanding of the traffic to the site and track responses to marketing initiatives.

Using Bango’s Identifier technology, a user’s preferences are stored in their FT.com profile, so when they return they can quickly get to what interests them most. It is very good to see that serious businesses are taking mobile traffic seriously and best of all, offering a superb user experience for those on the go.

If you want to see by yourself what kind of data FT is seeing on their analytics platform you can have a look and see real traffic in real time coming to our mobislim site in Bango mobile analytics platform with just one click.

Read more about how the Financial Times is using Bango Mobile Analytics

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