Mobile Analytics shows iPhone gaining positions on device ranking

28 08 2009

With all the hype around the iPhone, we couldn’t help but wonder how many iPhones are accessing our mobile site. So we checked our Bango analytics package and had a look to the most popular devices accessing our mobile site since February. The data reveals the following:

Month iPhone position
February 5th
March 7th
April 5th
May 4th
June 4th
July 26th *
August (so far) 2nd

*we run a mobile campaign in June targeting everything but iPhones.

More and more mobile advertising networks have now specific targeting options aiming at iPhones. There are specific publisher groups so ads can be displayed on iPhone apps.

Taking all of this into consideration we have decided to create our own  iMobislim. Yes, you read it right. Our own iPhone specific site is on its way. Our wap master , Tom Thurston from Mobile Impossible is developing the site and this is what he has to say:

Bango analytics told us that iphone users were spending less time on pages, viewing less pages and were becoming an increasingly large proportion of our users. Tests found that due to O2 image transcoding, our iPhone users were seeing poor page presentation. So we decided to give our iPhone users cool ajax based slidey screens, some glossy iPhone icons, and we used png format instead of gifs and jpeg, which escape the dreaded transcoder. The site looks a lot cooler on iPhones now, almost like a native app – we’re hoping that our next analytics run will show an improvement in browsing stats for our iPhone users.
We also found out that even iPhones are going up in popularity the percentage of traffic that represent is not so high in absolute values. So don’t stop advertising to the rest of the handsets, because you will have not such a big market to engage with. Just fine tune your targeting capabilities and the creatives when advertising to iPhones. You can find out all the information about handsets by accessing our live Bango Analytics package and clicking on devices. To get more in depth data, filter the reports.

Millenial Media’s July SMART shows this same trend on their device highlights:

  • iPhone continued to dominate the top devices category with a 12.21% share, a 3.62% increase over June.
  • iPhone/iPod Touch impressions increased 29% across the network in July.
  • Apple continued to close the gap; however, Samsung remained the top device manufacturer in July.
  • Two new mobile devices entered the top 20 in July –the LG enV2 and the Samsung SCH-U410.

You want to have a preview of iMobislim? Check this out! Browse the whole site on http://iphone.mobislim.com/

iMobislim homepage iMobislim radish diet iMobislim registration

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Mobile SEO, we want Google Mobile Search to love us a bit more…

27 04 2009

Apparently our mobile site mobislim.com wasn’t very (or not at all) SEO optimized…

Tom Thurston, our WAP master and  mobile SEO mentor, reviewed our site from an SEO point of view, and this is what he had to say:

“It’s dire. We don’t even rank for “slimming”, even though our site is all about it. (Annoyingly lots of non-mobile slimming sites come up in the mobile searches as well). I am therefore changing the Mobislim CMS to publish “SEO friendly” URLs as well as deploying a number of other SEO tactics.”

I love his determination! Check his blog to find out the technical bits about what he is talking about.

So yesterday he deployed Mobislim v2 which is now governed by the Scorch Controller, that he has created himself. This Java Spring MVC based controller framework ensures that our slimming diets and health site now benefits from SEO friendly URLs.

As an example:

Old URL for an article about a slimming product: if you read this, you wouldn’t know what that page is about…well, guess what, Google wouldn’t know either!

http://mobislim.com?p=ax5_zx2

New URL SEO friendly: just by looking at it you know is about hoodie gordonini, that is an article and that is a slimming product! Google has -at least- to like us a bit.

http://mobislim.com/k-zfve/slimming-products/article/5/hoodia-gordonini.htm

In addition to this – page titles and page meta tags are now based on the assets / articles being viewed. We are also using the heading tags when presenting article titles. The combination of the above should lead to a whole load of hot loving from Google mobile search.

We have a new site map that we have sent today to Google and now let’s see what happens in the next few weeks.

REALITY CHECK: Let’s see our rankings…

The only thing we rank for, and in the 9th position is for “slimming charts” 😦

This is what I would like to see mobilsim ranking for:

“Slimming tips” “healthy diets” “lose weight” “diets” “slimming” Very competitive terms on search, but focusing our efforts in content creation and SEO technical aspects, I think we can get there…

So here is my challenge Tom, will we or will we not be able to rank for these keywords in the next 2-3 months?

Follow our mobile SEO mission here and in twitter and learn with us how to get your site optimize!

http://twitter.com/mobislim

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