The Financial Times keep track of its mobile site with Bango mobile analytics

The Financial Times has recently launched a new version of the FT.com website optimised for mobile devices that uses

FTmobile site uses Bango mobile analytics

Bango’s mobile analytics to provide a deep understanding of the traffic to the site and track responses to marketing initiatives.

Using Bango’s Identifier technology, a user’s preferences are stored in their FT.com profile, so when they return they can quickly get to what interests them most. It is very good to see that serious businesses are taking mobile traffic seriously and best of all, offering a superb user experience for those on the go.

If you want to see by yourself what kind of data FT is seeing on their analytics platform you can have a look and see real traffic in real time coming to our mobislim site in Bango mobile analytics platform with just one click.

Read more about how the Financial Times is using Bango Mobile Analytics

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