Lost in the mobile maze, free whitepaper

14 01 2010

If you feel like you’re living in an episode of Star Trek when people in the industry talks about transcoders, latency, cookies, gateways, tracking codes, markup languages and postbacks,Lost in the Mobile Maze today is your lucky day!

Today, my colleagues at Bango have published a new white paper entitled “Lost in the mobile maze”, explaining Why mobile complexity continues to challenge the biggest and best in the industry.

This white paper sets out the challenges that need to be understood to succeed in developing mobile solutions and explains all the bits that need to be considered when taking your brand to mobile.

Now you´ll be able to understand the conversations and make better decisions about your mobile strategy. Download your free copy today and “geek up”!

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Accurate info on your Google Mobile AdWords campaigns

14 10 2009

Last week, I started running a Google AdWords campaign using the Bango parameters for mobile campaign tracking. I set up two different text ads, each one with a different keyword group so I could analyse which ad was being served more times and therefore which keywords are more effective. Here are the two different urls I used (note different values for the parameters). I also targeted Google content network with these ads.

http://mobislim.com/bgo_campaign=fun_slimming_tips&bgo_source=google&bgo_medium=adwords&bgo_content=short_ad&bgo_term=adgroup_mobislim&bgo_owner=sanchez

and

http://mobislim.com/?bgo_campaign=get_slim_today&bgo_source=google&bgo_medium=adwords&bgo_content=long_ad&bgo_term=adgroup_slimming&bgo_owner=maria

My ultimate goal was to understand the behaviour of the users that come to my site via specific keywords. While AdWords reports are quite thorough on keyword performance they don’t show me the behaviour of the individual users. With Bango, every visitor gets a unique user ID that shows me exactly this; the behaviour of every single user when they arrive to my site. The parameters I specified are linked to this unique user ID and are passed on as the user navigates my site. Here is an example:

The visitor with the User ID 470841589 got to the site homepage at 6:02 via Google Mobile with the keyword “lose+weight”. This user comes from the United States, via Sprint and is using a LG LX265 handset. From the home page we can see that he or she visited different pages of our site and we can actually see the exact time he spent on each page.

Bango campaign parameters with Google Adwords campaign

The search term “lose+weight” triggered our “fun slimming tips” ad, (named in the spreadsheet as this “short_ad”), which is using the specific keyword group “adword_mobislim” and whose campaign owner is “sanchez”.

Bango campaign parameters with Google Adword campaign

If the ad had been placed in any of the content network sites, the referrer information would also have been recorded.

Being able to see this granularity of how our visitors behave on our site gives us invaluable information about their interest, the trends that they follow and how to optimize the site using keywords, geo-information, time of the day and handsets. The Bango campaign parameters can be used to drill down to specific keywords, as we can define a different url for different keyword groups. You can use these parameters to attribute monetary value or to measure the performance of different landing pages. You have 6 different variables that you can use whichever way you like!

Find out more about why Bango can accurately identify users or learn more on how to best use the Bango campaign parameters.

If you would like to check the performance of this campaign by yourself, just follow these easy steps:

    Log in to our Bango analytics demo account

    Change the dates to 24th to the 29th of September

    Export a traffic report

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Real mobile data from a real mobile site on Bango Analytics

13 07 2009
Here you will find some hints and tips on what to look at when you
first access Bango Mobile Analytics and view the live data from
our mobile site http://mobislim.com.
You can read the post or download the Bango mobile analytics – Tour

This is what we talk about:

  • Site overview
  • Site summary
  • Visitor summary
  • Latest visitor activity
  • Revenue summary
  • Countries
  • Operators
  • Devices
  • Page Tracking
  • Campaign tracking
  • Latest content purchases and payments report

To log in to our demo account and see all the data we talk about on the blog, simply follow this link:

Access Mobislim Bango Analytics

In this welcome screen you are invited to visit the Analytics Center. There are some extra services here for you such us service announcements, access to our knowledge base – where you can find all the answers about the Bango Service, access to the Bango forums – so you can get in contact with the Bango community and helpful articles that will help you with your data and account set up if you decide to sign up.

Once you’ve finished looking at this area you can access the Analytics Center by clicking on the Analytics tab or the button on box 1 – Analytics Center .

Bango Analytics Welcome Screen

Bango Analytics Welcome Screen

SITE OVERVIEW
Now you are in the Analytics Center these are the first reports to view to get an understanding of what is going on with your mobile site, or in this case with mobislim.com.

Bango Analytics Site Summary

Bango Analytics - Site Summary

Site summary: The yellow box shows all of your visitor information in relation to pages visited for the date range selected. From Unique Visitors and Visits to Average page views per day and time spent on the site. If you want extra information on how these figures are calculated, you can get it in our Support Center.

You can sort the graph by unique visitors, visits and page views.

Going down, this first table shows your Visitor Summary by day, including this time, number of Countries your visitors come from, Operators and Devices.

If you click on the Visitor Summary link you can get the specific information about Countries, Operators and Devices.

Bango Analytics Visitor Overview

Bango Analytics - Visitors overview

Coming back to the main Analytics Center area, if we scroll down we get the Latest visitor activity, which shows up to 1,000 events. We can see here the unique user ID that Bango gives to every single user so we can track unique visitors browsing within our site. When exporting this information we can do a complete follow up on the activity of our users. We can see how many Pages a unique visitor has seen, Title of the page, entry and exit point, Date and time, County, Device and Operator and the Unique ID for each visitor. If it came through any mobile advertising campaign, we can track that too. This enables you to develop a closer relationship with your visitors. Follow this link for more info about Bango Unique User ID technology.

Bango Analytics latest visitor activity

Bango Analytics - Latest visitor activity

If you are selling content, you can also see a summary of your revenue for the selected period of time, but we will get a deeper overview about this on the Charging for Content section.

Bango Analytics revenue summary on dashboard

Bango Analytics - Revenue summary on dashboard

A map of the world shows in different colours where your visitors are coming from, and if we click on the blue link we get a detailed view of the overall traffic.

Bango Analytics - Countries view on dashboard

You can also filter this information by Title, Country, Operator and Device, which will provide you with great insight about the traffic on your site and how particular markets or devices behave in certain pages of your site.

Bango Analytics - Coutries extended view

Bango Analytics - Coutries extended view

Back on the main dashboard we can also check which operators are bringing us the most traffic. This is important to make decisions on how to optimize our site for certain operator standards or which operator should be targeted when running a mobile marketing campaign.

Bango Analytics - Operators on dashboard

Bango Analytics - Operators view on dashboard

We can drill down and get a full view of the operators and filter and export this information.

Bango Analytics - Operators extended view

Bango Analytics - Operators extended view

Back on the Analytics Dashboard, we can examine the devices that are accessing our site.

Bango Analytics - Devices view on dashboard

Bango Analytics - Devices view on dashboard

We can also go deeper by clicking on the blue link and find out all the site information for each of the devices, filter this information by page title, country, operator and device, or click to check the technical information regarding a specific handset.

Bango Analytcs - Devices extended view

Bango Analytcs - Devices extended view

To see the activity by page, we look at the Page Tracking section. In this area we can see how every single page of our site is performing. On the Dashboard you get the activity by date.

Bango Analytics - Page tracking view on dashboard

Bango Analytics - Page tracking view on dashboard

Clicking on the blue link we can see how many Unique Visitors, Visits and Page Views we get in our site plus Countries, Operators and Devices. We can filter this information to get in depth data.

Bango Analytics - Page tracking extended view

Bango Analytics - Page tracking extended view

When we export this information with a traffic report, we also can see the referrer information. This information is very valuable when tracking mobile marketing campaigns as we’ll be able to prove the effectiveness of different mobile advertising campaigns, or mobile SEO efforts e.g. – we can set up different variables to track different entry points such as campaign, source, medium, content, term and owner. Check this link to find more information about mobile campaign tracking parameters. Bango assigns a unique user ID to every visitor so we can also track the behaviour of our visitors and know when they come back again.

Bango Analytics - Referrer information from mobile traffic report

Bango Analytics - Referrer information from mobile traffic report

Another way to track mobile advertising campaigns or traffic is by setting up tracking links. Let’s have a look at the Campaign section. In the dashboard, we can see the performance of these tracking links by date.

Bango Analytics - Campaign tracking links on dashboard

Bango Analytics - Campaign tracking links on dashboard

By clicking on the Campaigns blue link we get all the in depth information. For example, you can set up a tracking link for a PPC AdWords campaign or to measure the traffic of a link in your site that goes to an affiliate site. For each tracking link you can see Unique visitors, Visits, Page views, Visits by Visitor, Pages by visit, Average time on site, Country, Device and Operator.

Bango Analytics - Mobile advertising report

Bango Analytics - Mobile advertising report

If you are selling mobile content, you can see a lot of information about your sales on Bango Analytics. Let’s check our latest sales by date on the Bango Analytics dashboard.

Bango Analytics - Latest mobile content purchases on dashboard

Bango Analytics - Latest mobile content purchases on dashboard

Once again, by clicking on the blue link Latest Content purchases, we can get the whole report with the dates of the purchases, transaction ID, and content bought. The Country, Device and Operator of the buyer, plus all the values for transactions, Taxes, Net sales and Earnings. Of course, this information can be filtered to see, for example, which country is giving us more revenue, or which devices are buying more content.

Bango Analytics - Payment extended report and filtering

Bango Analytics - Payment extended report and filtering

This is just an overview of what you can see at a glance on Bango Mobile Analytics. You can drill down, filter reports and export them to share this information. You can compare goal conversion rates with the Goal comparison feature. Have a look to our site mobislim Bango Analytics package or sign up for your own Bango Analytics and start tracking your mobile site and your mobile marketing campaigns.

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How much should I pay for mobile advertising?

27 05 2009

The answer should be: as much or as little as you want. But the reality is completely different.
I have been trying for quite a while to find mobile advertising networks, or mobile social networking sites to run one of my small campaigns targeting South Africa. By small I mean $100. I know is not much money, but I would have thought that if I had money to spend, mobile advertising companies, social networks and mobile search engines would be happy to take my money and let me try out their services.  But the minimum expenditure by campaign in some of them is so high that only the big fish can swim in those waters.

Let’s be honest, everybody says that is still early days for mobile advertising…well, no kidding! There are only a number of brands that can afford and are willing to test out a new medium like mobile for the reasonable price of $10,000. I am no fool, I know that big money comes from big companies, money calls money. But what happens to the long tail of advertisers that don’t have the big bucks but still see potential in mobile advertising? In this case, you have very few options – Google, Admob, Decktrade, Mojiva or Buzzcity (that I know)…which are great ad networks, but maybe not the only ones I would like to target.

Let’s say that I’m interested in local search and I’m a local garage that wants to target people in my city only, my only choice is to go to Google as Yahoo! would cost me a minimum of $10,000(ekk).
Let’s say I want to promote my new song from my small independent band: Nokia wouldn’t let me for less than $5,000 and Itsmy – on a more reasonable range – would charge $500 (although I want to thank them again for letting me try their services with a $100 campaign). In this same range is another mobile search engine, Taptu.

So isn’t the Mobile advertising industry interested in the long tail? Thanks to mobile analytics solutions, such as Bango Analytics, we see traffic from all over the world accessing the mobile web. We see new markets using the mobile web more and more. Small businesses with small budgets have potential customers in those markets, and guess what – they all have mobile phones.
I wonder why advertising networks that have the online back end to manage mobile campaigns don’t open their networks to smaller advertisers. And those ones that haven’t got the online platform, what are they waiting for?


If you are a mobile ad network or a mobile search engine, and have a flexible pricing model, please send us your website so we can tick you as friendly small advertiser provider.  We should create a badge for these kind of companies!!!

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Mobislim is climbing up the Google Mobile Search rankings!

18 05 2009

Since we started the site optimization a couple of weeks ago, we have seen some market improvement.

Even though Google hasn’t picked up our new site map, changing our URLS to include keywords has made a big difference. We believe this due to a higher number of links strategically spread going to mobislim.com.

The rankings are increasing, now we rank at position #39 for “slimming” while we were at  #250 a couple of weeks ago! For the keyword “calorie charts” we rank #2 and for “slimming diets” #1 and #2, “sliming products” is in position #17. This is quite amazing as all these keywords are highly competitive keywords! In the particular case of “slimming products” this what we did:

We changed the page from being http://mobislim.com/viewZone.jsp?p=zx3 to

http://mobislim.com/k-fve/zone/3/slimming-products.htm and it went from not being ranked, to now being ranked in position #17.

However we have purposely not changed the page title to be “Slimming Products” yet, just to see how big a difference this makes. It is currently the standard site title of “Mobislim | Slimming Diets & Health”

Tom Thurston, our WAP master and his Mobile SEO partner David Carruthers at One Result crew at  is now sending the sites to the list of directories that we provided you, so we are expecting to get better positions too. The good thing about taking steps one at a time is that we can really see how they affect the results.

Now, let’s see what keywords are using our visitors to get to our site. I can see this by exporting a traffic report on Bango Analytics and checking the referrer information. I find terms like “weight lost” “not eating” “cayenne pepper for diet” which makes me realize that I should be writing a page with this content!

So what am I learning from this?

1.     Applying SEO PC sites techniques to mobile sites work.

2.     Highly competitive terms in the PC internet are not so difficult to rank on the mobile internet.

3.     Mobile analytics tools such as Bango Analytics give us that extra insight about what terms our visitors are using to get to our site, so we can review our keyword strategy and our mobile site content.

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Mobile SEO, search engines and directories for the mobile web

30 04 2009

In our effort to get our  Mobislim mobile site ranking and SEO optimized, I found this blog post “The place to be: mobile search engines and portals where you should register your site” at mobithinking.com, which is just exactly what we needed for our mobile site mobislim.com.  Thank you mobithinking for sharing this with all of us! This is great information and I thought I would help to spread the word.

Not all the big operators and content sites uses Yahoo!, Google  and Microsoft as default search , so they advise you to register with white-label providers such as Medio or Jumptap. Here is a list of search engines where you should register your mobile site

  • Find.mobi: search for your site on find.mobi.
  • Yahoo oneSearch: search for your site on yahoo.mobi; and submit site here.
  • Taptu: search for your site on taptu.mobi; and submit site here.
  • Seek4Wap: search for your site on Seek4Wap; and submit site here.
  • Microsoft Live: search for your site here: live.mobi; submit site here.
  • Medio Systems: submit site here.
  • Jumptap: submit site here.
  • Google: search for your site on google.mobi; submit site map here.

For lots more mobile search providers, see wapSwap (also includes directories and portals) and the excellent WAPReview.mobi.

There are countless mobile directories and portals of varying quality and depth of content, as well as geographical and vertical focus (check which ones allow/disallow adult content for example). Most have links to submit a URL from either the home page or from a particular category. Some may request a link in return. There’s a good list of directories of mobile and PDA sites on WAPReview.mobi (including some non-English speaking ones).

Here is a handful of directories to get you started:

See this very handy list of both directories and search providers with many direct links to submit your site from UK mobile agency We Love Mobile (thanks to Simon Liss for this).

I guess Tom and his SEO squad will be quite busy these days sending our site to all these search engines and directories. I will report back on how this helped to our rankings.  We’ll use Bango Mobile  Analytics referrer information to check how much traffic the search engines and directories are sending us, and best of all which keywords people are using to get to our site.

If you have more search engines and directories that we should be mentioning please let me know so we can give something back to mobithinking.

Follow Mobislim updates on twitter  http://twitter.com/mobislim

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Mobile SEO, we want Google Mobile Search to love us a bit more…

27 04 2009

Apparently our mobile site mobislim.com wasn’t very (or not at all) SEO optimized…

Tom Thurston, our WAP master and  mobile SEO mentor, reviewed our site from an SEO point of view, and this is what he had to say:

“It’s dire. We don’t even rank for “slimming”, even though our site is all about it. (Annoyingly lots of non-mobile slimming sites come up in the mobile searches as well). I am therefore changing the Mobislim CMS to publish “SEO friendly” URLs as well as deploying a number of other SEO tactics.”

I love his determination! Check his blog to find out the technical bits about what he is talking about.

So yesterday he deployed Mobislim v2 which is now governed by the Scorch Controller, that he has created himself. This Java Spring MVC based controller framework ensures that our slimming diets and health site now benefits from SEO friendly URLs.

As an example:

Old URL for an article about a slimming product: if you read this, you wouldn’t know what that page is about…well, guess what, Google wouldn’t know either!

http://mobislim.com?p=ax5_zx2

New URL SEO friendly: just by looking at it you know is about hoodie gordonini, that is an article and that is a slimming product! Google has -at least- to like us a bit.

http://mobislim.com/k-zfve/slimming-products/article/5/hoodia-gordonini.htm

In addition to this – page titles and page meta tags are now based on the assets / articles being viewed. We are also using the heading tags when presenting article titles. The combination of the above should lead to a whole load of hot loving from Google mobile search.

We have a new site map that we have sent today to Google and now let’s see what happens in the next few weeks.

REALITY CHECK: Let’s see our rankings…

The only thing we rank for, and in the 9th position is for “slimming charts” 😦

This is what I would like to see mobilsim ranking for:

“Slimming tips” “healthy diets” “lose weight” “diets” “slimming” Very competitive terms on search, but focusing our efforts in content creation and SEO technical aspects, I think we can get there…

So here is my challenge Tom, will we or will we not be able to rank for these keywords in the next 2-3 months?

Follow our mobile SEO mission here and in twitter and learn with us how to get your site optimize!

http://twitter.com/mobislim

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