GoMo News Mobile Advertising list – the top 136 companies

11 08 2009

The folks at GomoNews have updated their list GoMo News Mobile Advertising list – the top 136 companies. Thank you GoMo News for

compiling and updating this list! I think this was much needed for the market place as acentral point to access, when thinking about your mobile marketing strategy. It’s also great for beginners to help to differenciate between ad networks, mobile platforms and mobile analytics.

GoMo News mobile advertising list - the top 136 companies

GoMo News mobile advertising list - the top 136 companies

The list has been broken into six categories, to make it easier to browse. Descriptions of each are below:

A: Agencies

An advertising agency manages and runs campaigns for mobile brands.

B: Ad Networks

An Ad network is usually a self-service platform where brands and consumers can manage the sale of ad inventory online.

C: Ad Enablers

An ad enabler is an exchange that can serve adverts from a number of mobile ad networks to your mobile site. Enablers also manage in application advertising for games and iPhone applications.

D: Ad Based Business Model

These are mobile companies with an advertising based service. An ad insertion platform or those that offer SMS and MMS advertising.

E: Mobile Platforms

These are platforms that serve mobile adverts and can be sold into companies and operators.

F: Mobile analytics

These are mobile analytics companies. They can track your users on your mobile site. Bango Mobile Analytics is in this section. Just to give you a head up Bango Analytics gives you the most accurate data in real time.

Download now the Mobile Advertising list – the top 136 companies in pdf format.

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Mobile marketing over Wifi connections, interesting idea?

5 08 2009

I want to share this valuable information that Andy Bovingdon, VP Product Marketing at Bango, shared last week:

Recent reports clearly show a rapid increase in mobile phones browsing using Wi-Fi – according to recent Bango research over 20% of your customers are now connecting via Wi-Fi (see Bango Wi-Fi stats). Millennial Media also reported 22% Wi-Fi use in the USA as part of their June U.S Scorecard for Mobile Advertising Reach and Targeting (SMART) report (see Millenial Media report).
Bango goes on to predict that over a third of all mobile customers will use Wi-Fi by 2010. Combine this with the increased growth in smartphone sales with 38.1 million units sold worldwide in the first quarter of 2009, and it represents a very large percentage of your customers. Using Wi-Fi makes browsing your store fast, easy and cost effective, but it also introduces significant challenges which, if not addressed, will lose 20% of your sales.

Last week Bango launched operator billing over Wifi connections. This means customers accessing your site over a Wifi connection can pay for your content on their mobile phone bill – the same quick and easy payment experience familiar to them when connected via their operator gateway. Watch this video to see the payment experience for yourself. You’d think that more companies are doing this, but actually Bango is the only one!

With the increase in mobile visitors connecting over Wifi have you thought about how this will affect your mobile marketing strategy? Will you start using different techniques to engage with these Wifi connected visitors or will you treat them the same? If you think you’d treat them the same let me put this into perspective – would you have the same messages for someone that shares a flat and someone that owns a mansion with a swimming pool?

Of course you wouldn’t, so let’s understand the opportunity here and get creative! Once connected over Wifi mobile visitors are not so worried about how much data is being downloaded or uploaded. So don’t be afraid to offer them some richer content and get them engaged.

For example, why not try surprising your mobile visitors with an engaging MMS message. Interact with them by offering video content or ask them to upload a video, a picture or a voice recording from exactly where they are.
You can now detect visitors using a smartphone device with tools like Bango Analytics. You can also identify when they come back again to make the most of your mobile marketing.

People with smartphones love their phones (if you have one, you know what I mean!) and best of all, they know how to use it and want to get the most out it. This is an open door to new creative mobile marketing campaigns!
If you’ve recently undertaken some creative mobile marketing campaigns that you’d like to share with us – get in touch we’d love to hear from you.

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