Real mobile data from a real mobile site on Bango Analytics

13 07 2009
Here you will find some hints and tips on what to look at when you
first access Bango Mobile Analytics and view the live data from
our mobile site http://mobislim.com.
You can read the post or download the Bango mobile analytics – Tour

This is what we talk about:

  • Site overview
  • Site summary
  • Visitor summary
  • Latest visitor activity
  • Revenue summary
  • Countries
  • Operators
  • Devices
  • Page Tracking
  • Campaign tracking
  • Latest content purchases and payments report

To log in to our demo account and see all the data we talk about on the blog, simply follow this link:

Access Mobislim Bango Analytics

In this welcome screen you are invited to visit the Analytics Center. There are some extra services here for you such us service announcements, access to our knowledge base – where you can find all the answers about the Bango Service, access to the Bango forums – so you can get in contact with the Bango community and helpful articles that will help you with your data and account set up if you decide to sign up.

Once you’ve finished looking at this area you can access the Analytics Center by clicking on the Analytics tab or the button on box 1 – Analytics Center .

Bango Analytics Welcome Screen

Bango Analytics Welcome Screen

SITE OVERVIEW
Now you are in the Analytics Center these are the first reports to view to get an understanding of what is going on with your mobile site, or in this case with mobislim.com.

Bango Analytics Site Summary

Bango Analytics - Site Summary

Site summary: The yellow box shows all of your visitor information in relation to pages visited for the date range selected. From Unique Visitors and Visits to Average page views per day and time spent on the site. If you want extra information on how these figures are calculated, you can get it in our Support Center.

You can sort the graph by unique visitors, visits and page views.

Going down, this first table shows your Visitor Summary by day, including this time, number of Countries your visitors come from, Operators and Devices.

If you click on the Visitor Summary link you can get the specific information about Countries, Operators and Devices.

Bango Analytics Visitor Overview

Bango Analytics - Visitors overview

Coming back to the main Analytics Center area, if we scroll down we get the Latest visitor activity, which shows up to 1,000 events. We can see here the unique user ID that Bango gives to every single user so we can track unique visitors browsing within our site. When exporting this information we can do a complete follow up on the activity of our users. We can see how many Pages a unique visitor has seen, Title of the page, entry and exit point, Date and time, County, Device and Operator and the Unique ID for each visitor. If it came through any mobile advertising campaign, we can track that too. This enables you to develop a closer relationship with your visitors. Follow this link for more info about Bango Unique User ID technology.

Bango Analytics latest visitor activity

Bango Analytics - Latest visitor activity

If you are selling content, you can also see a summary of your revenue for the selected period of time, but we will get a deeper overview about this on the Charging for Content section.

Bango Analytics revenue summary on dashboard

Bango Analytics - Revenue summary on dashboard

A map of the world shows in different colours where your visitors are coming from, and if we click on the blue link we get a detailed view of the overall traffic.

Bango Analytics - Countries view on dashboard

You can also filter this information by Title, Country, Operator and Device, which will provide you with great insight about the traffic on your site and how particular markets or devices behave in certain pages of your site.

Bango Analytics - Coutries extended view

Bango Analytics - Coutries extended view

Back on the main dashboard we can also check which operators are bringing us the most traffic. This is important to make decisions on how to optimize our site for certain operator standards or which operator should be targeted when running a mobile marketing campaign.

Bango Analytics - Operators on dashboard

Bango Analytics - Operators view on dashboard

We can drill down and get a full view of the operators and filter and export this information.

Bango Analytics - Operators extended view

Bango Analytics - Operators extended view

Back on the Analytics Dashboard, we can examine the devices that are accessing our site.

Bango Analytics - Devices view on dashboard

Bango Analytics - Devices view on dashboard

We can also go deeper by clicking on the blue link and find out all the site information for each of the devices, filter this information by page title, country, operator and device, or click to check the technical information regarding a specific handset.

Bango Analytcs - Devices extended view

Bango Analytcs - Devices extended view

To see the activity by page, we look at the Page Tracking section. In this area we can see how every single page of our site is performing. On the Dashboard you get the activity by date.

Bango Analytics - Page tracking view on dashboard

Bango Analytics - Page tracking view on dashboard

Clicking on the blue link we can see how many Unique Visitors, Visits and Page Views we get in our site plus Countries, Operators and Devices. We can filter this information to get in depth data.

Bango Analytics - Page tracking extended view

Bango Analytics - Page tracking extended view

When we export this information with a traffic report, we also can see the referrer information. This information is very valuable when tracking mobile marketing campaigns as we’ll be able to prove the effectiveness of different mobile advertising campaigns, or mobile SEO efforts e.g. – we can set up different variables to track different entry points such as campaign, source, medium, content, term and owner. Check this link to find more information about mobile campaign tracking parameters. Bango assigns a unique user ID to every visitor so we can also track the behaviour of our visitors and know when they come back again.

Bango Analytics - Referrer information from mobile traffic report

Bango Analytics - Referrer information from mobile traffic report

Another way to track mobile advertising campaigns or traffic is by setting up tracking links. Let’s have a look at the Campaign section. In the dashboard, we can see the performance of these tracking links by date.

Bango Analytics - Campaign tracking links on dashboard

Bango Analytics - Campaign tracking links on dashboard

By clicking on the Campaigns blue link we get all the in depth information. For example, you can set up a tracking link for a PPC AdWords campaign or to measure the traffic of a link in your site that goes to an affiliate site. For each tracking link you can see Unique visitors, Visits, Page views, Visits by Visitor, Pages by visit, Average time on site, Country, Device and Operator.

Bango Analytics - Mobile advertising report

Bango Analytics - Mobile advertising report

If you are selling mobile content, you can see a lot of information about your sales on Bango Analytics. Let’s check our latest sales by date on the Bango Analytics dashboard.

Bango Analytics - Latest mobile content purchases on dashboard

Bango Analytics - Latest mobile content purchases on dashboard

Once again, by clicking on the blue link Latest Content purchases, we can get the whole report with the dates of the purchases, transaction ID, and content bought. The Country, Device and Operator of the buyer, plus all the values for transactions, Taxes, Net sales and Earnings. Of course, this information can be filtered to see, for example, which country is giving us more revenue, or which devices are buying more content.

Bango Analytics - Payment extended report and filtering

Bango Analytics - Payment extended report and filtering

This is just an overview of what you can see at a glance on Bango Mobile Analytics. You can drill down, filter reports and export them to share this information. You can compare goal conversion rates with the Goal comparison feature. Have a look to our site mobislim Bango Analytics package or sign up for your own Bango Analytics and start tracking your mobile site and your mobile marketing campaigns.

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Mobislim is climbing up the Google Mobile Search rankings!

18 05 2009

Since we started the site optimization a couple of weeks ago, we have seen some market improvement.

Even though Google hasn’t picked up our new site map, changing our URLS to include keywords has made a big difference. We believe this due to a higher number of links strategically spread going to mobislim.com.

The rankings are increasing, now we rank at position #39 for “slimming” while we were at  #250 a couple of weeks ago! For the keyword “calorie charts” we rank #2 and for “slimming diets” #1 and #2, “sliming products” is in position #17. This is quite amazing as all these keywords are highly competitive keywords! In the particular case of “slimming products” this what we did:

We changed the page from being http://mobislim.com/viewZone.jsp?p=zx3 to

http://mobislim.com/k-fve/zone/3/slimming-products.htm and it went from not being ranked, to now being ranked in position #17.

However we have purposely not changed the page title to be “Slimming Products” yet, just to see how big a difference this makes. It is currently the standard site title of “Mobislim | Slimming Diets & Health”

Tom Thurston, our WAP master and his Mobile SEO partner David Carruthers at One Result crew at  is now sending the sites to the list of directories that we provided you, so we are expecting to get better positions too. The good thing about taking steps one at a time is that we can really see how they affect the results.

Now, let’s see what keywords are using our visitors to get to our site. I can see this by exporting a traffic report on Bango Analytics and checking the referrer information. I find terms like “weight lost” “not eating” “cayenne pepper for diet” which makes me realize that I should be writing a page with this content!

So what am I learning from this?

1.     Applying SEO PC sites techniques to mobile sites work.

2.     Highly competitive terms in the PC internet are not so difficult to rank on the mobile internet.

3.     Mobile analytics tools such as Bango Analytics give us that extra insight about what terms our visitors are using to get to our site, so we can review our keyword strategy and our mobile site content.

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Mobile SEO, search engines and directories for the mobile web

30 04 2009

In our effort to get our  Mobislim mobile site ranking and SEO optimized, I found this blog post “The place to be: mobile search engines and portals where you should register your site” at mobithinking.com, which is just exactly what we needed for our mobile site mobislim.com.  Thank you mobithinking for sharing this with all of us! This is great information and I thought I would help to spread the word.

Not all the big operators and content sites uses Yahoo!, Google  and Microsoft as default search , so they advise you to register with white-label providers such as Medio or Jumptap. Here is a list of search engines where you should register your mobile site

  • Find.mobi: search for your site on find.mobi.
  • Yahoo oneSearch: search for your site on yahoo.mobi; and submit site here.
  • Taptu: search for your site on taptu.mobi; and submit site here.
  • Seek4Wap: search for your site on Seek4Wap; and submit site here.
  • Microsoft Live: search for your site here: live.mobi; submit site here.
  • Medio Systems: submit site here.
  • Jumptap: submit site here.
  • Google: search for your site on google.mobi; submit site map here.

For lots more mobile search providers, see wapSwap (also includes directories and portals) and the excellent WAPReview.mobi.

There are countless mobile directories and portals of varying quality and depth of content, as well as geographical and vertical focus (check which ones allow/disallow adult content for example). Most have links to submit a URL from either the home page or from a particular category. Some may request a link in return. There’s a good list of directories of mobile and PDA sites on WAPReview.mobi (including some non-English speaking ones).

Here is a handful of directories to get you started:

See this very handy list of both directories and search providers with many direct links to submit your site from UK mobile agency We Love Mobile (thanks to Simon Liss for this).

I guess Tom and his SEO squad will be quite busy these days sending our site to all these search engines and directories. I will report back on how this helped to our rankings.  We’ll use Bango Mobile  Analytics referrer information to check how much traffic the search engines and directories are sending us, and best of all which keywords people are using to get to our site.

If you have more search engines and directories that we should be mentioning please let me know so we can give something back to mobithinking.

Follow Mobislim updates on twitter  http://twitter.com/mobislim

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iPhone: Not a top 20 handset for browsing and buying on the mobile web

1 04 2009

If you are thinking in focusing your mobile advertising just on the iPhone, keep reading!
Just in case, this is not an April Fool’s joke 🙂

According to statistics released on Monday by Bango, when it comes to the most popular phones for browsing and buying content on the mobile web worldwide, the iPhone sits outside the top 20. The Bango Top 20 handset list, based on Bango’s February statistics, puts the Nokia 3110c on top, followed by the Samsung M800 in 2nd and the Nokia 6300 in 3rd. The iPhone appears at 24th on the list.
This data represents the activities of major brands and businesses as their consumers browse to mobile websites (measured by Bango Analytics) and buy mobile content and services (as measured by Bango Payment).
The stats come from the month of February when 1.1 million unique visitors browsed to mobile websites as monitored by Bango’s Analytics service (customers include the Financial Times and MTV) and bought mobile content and services using Bango’s Payment service (customers include Thumbplay, Buongiorno, Gameloft, EA Games).
This sample size is certainly considerably larger than trials carried out by comScore and others. With global penetration of the iPhone at 1% according to Gartner, brands need to look beyond the iPhone to reach the mass market.

Let’s have a look at our site mobislim.wap.com and check the footprint that iPhones left on our Bango Analytics center:
January 0,44% of the devices that access our mobile site where iPhones, from a total of 614 devices and 25,040 page views.
February saw a 1.32% of iPhones from 313 devices and 5,738 pageviews (you can tell we didn’t run any campaigns…)
And March shows another increase with 1,41% of iPhones from 331 devices and 6,303 page views.

Check this out by yourself in our analytics center!

Putting this into context, as you probably know the iPhone browses “normal” site content but it doesn’t handle Flash, and you can’t follow links that lead to the download of content or files.   It can also be a pretty painful experience for large, complex sites – compare m.ft.com with ft.com and you get the picture.

For that reason, many sites are producing specially adapted sites for the iPhone. Look at how much better iphone.facebook.com is than facebook.com – in fact even Apple has an iPhone specific version of parts of apple.com.  So, we are seeing more and more businesses detecting the mobile Safari on their PC website and pushing them to the iPhone adapted site.
Personally, I have an iPhone and like many of my friends I think it’s really fun to use.  So what do think?  Does this make you re-appraise your mobile advertising plans?

If you want more analysis on this story read Ray Anderson’s post on blog.bango.com





Santa Claus came from South Africa with mobile content from Acapella Productions

12 02 2009

I’m very happy to share that Acappella Productions and mobislim.wap.com are going to be experimenting together with mobile advertising and Bango mobile analytics.
Following our campaign “All I want for Xmas is mobile content”, Acappella Productions will help to keep happy and healthy our mobile visitors with South African digital comedy brand, Comedy Twist Mobile.

This is going to be a very interesting experiment as they target South African users, and we are aiming to produce a case study focusing on this territory, to give a clear picture of what is happening in this market, and how South African visitors react to mobile advertising.
Let’s see what has been happening in the last month between South Africa and Mobislim in Bango mobile analytics:southafrica-mobile-traffic1

South Africa is the third largest country to bring traffic to mobislim.wap.com. Let’s bear in mind that in the last month, we have run a few campaigns for the upcoming white paper “Mobile advertising on mobile social networking sites” targeting only UK and US, so all this traffic is organic traffic.
– If we look at December’s traffic, in which we only run two small campaigns in Admob and Admoda targeting again UK and US, we can see that South Africa beats UK and US with organic traffic and that MTN South Africa is the number one operator bringing this traffic.

If you want to have a look yourself to see this information in more detail just visit mobilsim mobile analytics platform.

I would like to thank Ulrico Grech-Cumbo, Director of Acappella Productions for collaborating with us.  I look forward to this experience and to learn more and share with you our findings on the South African market.

Acappella Productions is a South African event production company. Acappella’s strong focus on live stand-up comedy lead to the introduction of it to the digital world in 2008, offering direct-to-customer premium mobile content. Acappella’s aim with Comedy Twist Mobile is to add value and promote wellness to people during these tough times; this is encapsulated in the brand’s slogan, “Live Life Laughing”.

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The Financial Times keep track of its mobile site with Bango mobile analytics

4 02 2009

The Financial Times has recently launched a new version of the FT.com website optimised for mobile devices that uses

FTmobile site uses Bango mobile analytics

FTmobile site uses Bango mobile analytics

Bango’s mobile analytics to provide a deep understanding of the traffic to the site and track responses to marketing initiatives.

Using Bango’s Identifier technology, a user’s preferences are stored in their FT.com profile, so when they return they can quickly get to what interests them most. It is very good to see that serious businesses are taking mobile traffic seriously and best of all, offering a superb user experience for those on the go.

If you want to see by yourself what kind of data FT is seeing on their analytics platform you can have a look and see real traffic in real time coming to our mobislim site in Bango mobile analytics platform with just one click.

Read more about how the Financial Times is using Bango Mobile Analytics

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