Mobile Analytics shows iPhone gaining positions on device ranking

28 08 2009

With all the hype around the iPhone, we couldn’t help but wonder how many iPhones are accessing our mobile site. So we checked our Bango analytics package and had a look to the most popular devices accessing our mobile site since February. The data reveals the following:

Month iPhone position
February 5th
March 7th
April 5th
May 4th
June 4th
July 26th *
August (so far) 2nd

*we run a mobile campaign in June targeting everything but iPhones.

More and more mobile advertising networks have now specific targeting options aiming at iPhones. There are specific publisher groups so ads can be displayed on iPhone apps.

Taking all of this into consideration we have decided to create our own  iMobislim. Yes, you read it right. Our own iPhone specific site is on its way. Our wap master , Tom Thurston from Mobile Impossible is developing the site and this is what he has to say:

Bango analytics told us that iphone users were spending less time on pages, viewing less pages and were becoming an increasingly large proportion of our users. Tests found that due to O2 image transcoding, our iPhone users were seeing poor page presentation. So we decided to give our iPhone users cool ajax based slidey screens, some glossy iPhone icons, and we used png format instead of gifs and jpeg, which escape the dreaded transcoder. The site looks a lot cooler on iPhones now, almost like a native app – we’re hoping that our next analytics run will show an improvement in browsing stats for our iPhone users.
We also found out that even iPhones are going up in popularity the percentage of traffic that represent is not so high in absolute values. So don’t stop advertising to the rest of the handsets, because you will have not such a big market to engage with. Just fine tune your targeting capabilities and the creatives when advertising to iPhones. You can find out all the information about handsets by accessing our live Bango Analytics package and clicking on devices. To get more in depth data, filter the reports.

Millenial Media’s July SMART shows this same trend on their device highlights:

  • iPhone continued to dominate the top devices category with a 12.21% share, a 3.62% increase over June.
  • iPhone/iPod Touch impressions increased 29% across the network in July.
  • Apple continued to close the gap; however, Samsung remained the top device manufacturer in July.
  • Two new mobile devices entered the top 20 in July –the LG enV2 and the Samsung SCH-U410.

You want to have a preview of iMobislim? Check this out! Browse the whole site on http://iphone.mobislim.com/

iMobislim homepage iMobislim radish diet iMobislim registration

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Mobile marketing over Wifi connections, interesting idea?

5 08 2009

I want to share this valuable information that Andy Bovingdon, VP Product Marketing at Bango, shared last week:

Recent reports clearly show a rapid increase in mobile phones browsing using Wi-Fi – according to recent Bango research over 20% of your customers are now connecting via Wi-Fi (see Bango Wi-Fi stats). Millennial Media also reported 22% Wi-Fi use in the USA as part of their June U.S Scorecard for Mobile Advertising Reach and Targeting (SMART) report (see Millenial Media report).
Bango goes on to predict that over a third of all mobile customers will use Wi-Fi by 2010. Combine this with the increased growth in smartphone sales with 38.1 million units sold worldwide in the first quarter of 2009, and it represents a very large percentage of your customers. Using Wi-Fi makes browsing your store fast, easy and cost effective, but it also introduces significant challenges which, if not addressed, will lose 20% of your sales.

Last week Bango launched operator billing over Wifi connections. This means customers accessing your site over a Wifi connection can pay for your content on their mobile phone bill – the same quick and easy payment experience familiar to them when connected via their operator gateway. Watch this video to see the payment experience for yourself. You’d think that more companies are doing this, but actually Bango is the only one!

With the increase in mobile visitors connecting over Wifi have you thought about how this will affect your mobile marketing strategy? Will you start using different techniques to engage with these Wifi connected visitors or will you treat them the same? If you think you’d treat them the same let me put this into perspective – would you have the same messages for someone that shares a flat and someone that owns a mansion with a swimming pool?

Of course you wouldn’t, so let’s understand the opportunity here and get creative! Once connected over Wifi mobile visitors are not so worried about how much data is being downloaded or uploaded. So don’t be afraid to offer them some richer content and get them engaged.

For example, why not try surprising your mobile visitors with an engaging MMS message. Interact with them by offering video content or ask them to upload a video, a picture or a voice recording from exactly where they are.
You can now detect visitors using a smartphone device with tools like Bango Analytics. You can also identify when they come back again to make the most of your mobile marketing.

People with smartphones love their phones (if you have one, you know what I mean!) and best of all, they know how to use it and want to get the most out it. This is an open door to new creative mobile marketing campaigns!
If you’ve recently undertaken some creative mobile marketing campaigns that you’d like to share with us – get in touch we’d love to hear from you.

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