New! Bango mobile analytics v4 is here! Get a 30 day FREE trial on bango.com/analytics

22 04 2009

Bango has announced today the launch of Bango Analytics v4, and this is how I see the new granularity and depth of data can help all mobile marketers:

  • Now ALL visitors get a unique user ID. This gives an accurate total for unique visitors and let you drill down to see more information about each visitor, like when the first time you saw them was, or how many times have they been to your site. Why is this useful? Well, thanks to this you can check if a landing page is successful, if your navigation works well, if your message is compelling so people keep coming back to your site or if it sucks so bad, that people only comes once and leave for ever… useful, don’t you think?
  • You can now track unique visitors whether a mobile user connects via operator gateway, WiFi or home broadband – even if users change their connection, Bango still retains the ability to track them. Now everyone who interacts with a mobile website or mobile campaign has a privacy-protected, unique user ID, no matter what type of network connection they use.  So there are no mistakes in counting where your visitors come from, and how many of them you are getting, as Bango can see if the same visitor has come one time to your site via WiFi, or via WAP.
  • New advanced filtering and sorting enables precise segmentation of mobile data, so it’s quick to get to the results needed on a case by case basis.  Select to filter any report by page, country, operator, device, time or date.  This is just heaven! I can see if my smart phone visitors are the ones really buying or downloading my content, or if they are just browsing because they have unlimited browsing plans. This feature really tells me how my users interact with my site so I can go back and talk to them in their terms. It is just perfect.
  • Unlike other analytics solutions, Bango Analytics works from your original “raw” data and the new data warehouse delivers even better performance and scalability, allowing Bango to record, enrich and report more information about your visitors. This means, among many things, that your data is always available in its fullest capacity and is enriched anytime enhancements take place.

  • Bango Analytics lets you see metrics by the hour so you can understand how a mobile marketing campaign is performing in real time and make any necessary adjustments to ensure campaign success.  Thanks God somebody gets this, why would I want to look at my campaign results once the damage has been done? If something isn’t working, do you want to let it drag around until your budget is gone and your reputation ruined? I didn’t think so…another way to look at it is, imagine your campaign is targeting a particular group but looking at the results of the campaign there is a better response from a completely different public. If you can see this as it happens, wouldn’t you be amazed at how a few tweaks can make your campaign even more successful? Think how you use Google Adwords and how important this is…

  • Bango’s device reporting now lets you view your visitor’s devices by manufacturer, model and version.  Target your site or application to the most popular. Just reminding you not to sell ice to the Eskimos  😉

  • Bango Analytics records all the parameters passed on the URL.  Many marketing tools pass important information within the URL. By recording all this information, it’s all available to you for analysis.  Aha! Let’s check where our ads are really being displayed, in case you ever had any doubts…

  • Bango Analytics delivers the top 3 WAA metrics – page views, unique visitors and visits. It couldn’t be any other way.

Watch this space to see how we use all this new functionality in real mobile marketing campaigns or have a look by yourself on our analytics center where you can see real traffic and campaigns taken place.

We have a case study coming up on South African traffic and we are getting Mobislim optimize for mobile SEO, so there is quite a lot coming up!

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