The folks at GomoNews have updated their list GoMo News Mobile Advertising list – the top 136 companies. Thank you GoMo News for
compiling and updating this list! I think this was much needed for the market place as acentral point to access, when thinking about your mobile marketing strategy. It’s also great for beginners to help to differenciate between ad networks, mobile platforms and mobile analytics.
The list has been broken into six categories, to make it easier to browse. Descriptions of each are below:
A: Agencies
An advertising agency manages and runs campaigns for mobile brands.
B: Ad Networks
An Ad network is usually a self-service platform where brands and consumers can manage the sale of ad inventory online.
C: Ad Enablers
An ad enabler is an exchange that can serve adverts from a number of mobile ad networks to your mobile site. Enablers also manage in application advertising for games and iPhone applications.
D: Ad Based Business Model
These are mobile companies with an advertising based service. An ad insertion platform or those that offer SMS and MMS advertising.
E: Mobile Platforms
These are platforms that serve mobile adverts and can be sold into companies and operators.
F: Mobile analytics
These are mobile analytics companies. They can track your users on your mobile site. Bango Mobile Analytics is in this section. Just to give you a head up Bango Analytics gives you the most accurate data in real time.
Download now the Mobile Advertising list – the top 136 companies in pdf format.
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