Mobislim is climbing up the Google Mobile Search rankings!

18 05 2009

Since we started the site optimization a couple of weeks ago, we have seen some market improvement.

Even though Google hasn’t picked up our new site map, changing our URLS to include keywords has made a big difference. We believe this due to a higher number of links strategically spread going to mobislim.com.

The rankings are increasing, now we rank at position #39 for “slimming” while we were at  #250 a couple of weeks ago! For the keyword “calorie charts” we rank #2 and for “slimming diets” #1 and #2, “sliming products” is in position #17. This is quite amazing as all these keywords are highly competitive keywords! In the particular case of “slimming products” this what we did:

We changed the page from being http://mobislim.com/viewZone.jsp?p=zx3 to

http://mobislim.com/k-fve/zone/3/slimming-products.htm and it went from not being ranked, to now being ranked in position #17.

However we have purposely not changed the page title to be “Slimming Products” yet, just to see how big a difference this makes. It is currently the standard site title of “Mobislim | Slimming Diets & Health”

Tom Thurston, our WAP master and his Mobile SEO partner David Carruthers at One Result crew at  is now sending the sites to the list of directories that we provided you, so we are expecting to get better positions too. The good thing about taking steps one at a time is that we can really see how they affect the results.

Now, let’s see what keywords are using our visitors to get to our site. I can see this by exporting a traffic report on Bango Analytics and checking the referrer information. I find terms like “weight lost” “not eating” “cayenne pepper for diet” which makes me realize that I should be writing a page with this content!

So what am I learning from this?

1.     Applying SEO PC sites techniques to mobile sites work.

2.     Highly competitive terms in the PC internet are not so difficult to rank on the mobile internet.

3.     Mobile analytics tools such as Bango Analytics give us that extra insight about what terms our visitors are using to get to our site, so we can review our keyword strategy and our mobile site content.

Share: add to del.icio.us Add to Blinkslist add to furl Digg it add to ma.gnolia Stumble It! add to simpy seed the vine TailRank post to facebook

Advertisements