AdMob and Admoda, which ad network converts better?

18 12 2008
Landing page for the campaign

Landing page for the campaign

I just run two parallel mobile advertising campaigns, one with AdMob for $100, as it is their minimum daily budget, and another one with Admoda for £50. The message was: FREE downloads to stay SLIM! – as you can see below, it was quite successful ;-). Target countries were the US and UK (although both ad networks sent me traffic from many more countries that the ones I wanted to target…)

The landing page contained 3 different tables ready to download to your mobile:
– Calories by drink
– Negative calorie foods
– Calories burnt by activity

Aren’t you curious to know which one was the most popular download? Let’s have a look at the results tracked by Bango mobile analytics!

Here is a quick summary:

Admob results by Bango Analytics

Admob results by Bango Analytics

Admoda results by Bango Analytics

Admoda results by Bango Analytics

Now let’s have a look to the conversion rates with the goal comparison feature, which tell us from each campaign, how many people downloaded any of the calorie charts.

And the winner is….

Alcohol calories chart conversion rate

Alcohol calories chart conversion rate

Calories by activity chart conversion rate

Calories by activity chart conversion rate

Negative calorie food chart conversion rate

Negative calorie food chart conversion rate

So, AdMob total conversion rate was an average of 16.88% and Admoda reported a 25.26% conversion rate. These are quite high conversion rates, but I guess that making the content available for free and with the Xmas “fattening” season so close, people are a bit more conscious about these things!

If your curiosity knows no limits and you would like to see which countries are downloading which charts, and what devices or operators are more popular, go and check the results on our demo account. The tracking links you want to look at in the Campaign section of Bango Analytics are:
– Admob Xmas
– Admoda Xmas

Merry Xmas and happy mobile browsing for 2009!

Maria

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