Apparently our mobile site mobislim.com wasn’t very (or not at all) SEO optimized…
Tom Thurston, our WAP master and mobile SEO mentor, reviewed our site from an SEO point of view, and this is what he had to say:
“It’s dire. We don’t even rank for “slimming”, even though our site is all about it. (Annoyingly lots of non-mobile slimming sites come up in the mobile searches as well). I am therefore changing the Mobislim CMS to publish “SEO friendly” URLs as well as deploying a number of other SEO tactics.”
I love his determination! Check his blog to find out the technical bits about what he is talking about.
So yesterday he deployed Mobislim v2 which is now governed by the Scorch Controller, that he has created himself. This Java Spring MVC based controller framework ensures that our slimming diets and health site now benefits from SEO friendly URLs.
As an example:
Old URL for an article about a slimming product: if you read this, you wouldn’t know what that page is about…well, guess what, Google wouldn’t know either!
New URL SEO friendly: just by looking at it you know is about hoodie gordonini, that is an article and that is a slimming product! Google has -at least- to like us a bit.
http://mobislim.com/k-zfve/slimming-products/article/5/hoodia-gordonini.htm
In addition to this – page titles and page meta tags are now based on the assets / articles being viewed. We are also using the heading tags when presenting article titles. The combination of the above should lead to a whole load of hot loving from Google mobile search.
We have a new site map that we have sent today to Google and now let’s see what happens in the next few weeks.
REALITY CHECK: Let’s see our rankings…
The only thing we rank for, and in the 9th position is for “slimming charts” 😦
This is what I would like to see mobilsim ranking for:
“Slimming tips” “healthy diets” “lose weight” “diets” “slimming” Very competitive terms on search, but focusing our efforts in content creation and SEO technical aspects, I think we can get there…
So here is my challenge Tom, will we or will we not be able to rank for these keywords in the next 2-3 months?
Follow our mobile SEO mission here and in twitter and learn with us how to get your site optimize!
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Mobislim Webmasters Blog 
Rewriting URL won’t help much. Google is now able to index URL with lots of dynamic parameters. But they can increase your CTR in the search results pages, but bear in mind that only the beginning of the URL will be displayed.
Your should explore other areas of optimization, for example, your title tag are always the same, you should use unique title tags on each page.
Also try to improve your internal linking architecture and also try to get more external links with the keywords you’re targetting.
Thank you very much Nadir, I’ll make sure my colleague Tom revise those title tags and the internal linking, the external links are work in progress…
In the end, mobile SEO is not so different from web SEO!