“Mobile advertising for newbies” ready to download!

14 10 2008

I’m very pleased to announce that the white paper “Mobile advertising for newbies” is now ready to download at http://bango.com/whitepaper.

What’s next: "Mobile advertising for newbies" ready to download

– I’ll be posting some other ad networks and mobile advertising companies to complete the list shown in the white paper very shortly.

– I’ll post a detailed analysis of the 3 campaigns we ran for the white paper.

Watch this space as many mobile advertising experiments are coming up.

Also, I would like to encourage everybody to send me questions of anything that you would like to try but don’t know how, or have the mobile site for. Mobislim is here exactly for that, to help you understand the mobile advertising and mobile analytics marketplace.

I would like to congreatulate Peggy Anne Salz (http://msearchgroove.com/) for the fantastic job you she has done writing this white paper, and a very special thank you to Tom Thurston (http://themobiledeveloper.com/) for keeping a close eye on Mobislim site and always making things happen.

Enjoy!

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2 responses

15 10 2008
Charles

You said we can ask questions so here is mine.
Is there a way to pass through a tracking code that we set using bango or another site?
This would be so we can track which actual ad creative generated the conversion. And for use in instances where we can’t place code on the conversion page.

Thanks

15 10 2008
maria at bango

Hello Charles and thanks for your question!

You can set up different tracking links with Bango mobile analytics for each of your creatives. Give the tracking links recognizable names for each different ad. These would work to see which creative brings you more traffic and to compare different messages, creatives or even keywords for search engines.

To track conversion rates without placing code on the conversion page, you can do the following: place a different tracking link on the link that takes you to the conversion. An example to show you the whole process:

The tracking link for your Yahoo campaign is called “Yahoo Creative 1”, your conversion is –let’s say- to download a free track. The link that says download is another tracking link. This way, you can see how many people clicked that link, and using Bango’s goal comparison feature you can check which campaigns had more conversions. You don’t need to put any code in your site to do this.

Check my previous post, “How I use mobile analytics to measure mobile advertising II Part” to see how this works. Or you can have a look at this video explaining the goal comparison feature too.

Hope this helps!

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