“Mobile advertising for newbies” Mobislim protagonist of this white paper

24 09 2008

I’m very pleased to announce that Mobislim has been selected as the WAP site to test mobile ad campaigns and measure results. It’s all part of a path-breaking white paper called “Mobile advertising for newbies”, that was announced today at ad-tech in London.


"Mobile advertising for newbies" white paperPeggy Anne Salz, author of the white paper and chief analyst and publisher of www.msearchgroove.com, has chosen this site because its the only open space available to marketers for experimentation and a perfect Petri dish to test all our ideas and assumptions about mobile campaigns and analytics tools. It’s going to be an exciting exercise that doesn’t stop there. Peggy and I will continue to blog about our experiences at our sites and encourage your participation and feedback.


So I invite everyone to road test mobile advertising and to use Mobislim as a platform for this. The site is an ideal destination where anyone can learn how to run successful mobile advertising campaigns, without having to spend lots of money in advance or even developing a mobile site.


To find out more about this white paper and download you complimentary copy, please go to bango.com/whitepaper

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