Show on mobile only! New ad targeting option in Mojiva’s mobile ad network

I’ve received a nice email from Mojiva, a mobile ad network that we used for our experiment on the white paper “Mobile advertising for newbies”, saying that they have added an option to select where to show your ads. Before this change, you would think that your ads were only being displayed on mobile sites, as they are a mobile ad network. The surprise comes when you use an external tool to track the traffic such as Bango mobile analytics, which tells you that 31% of your traffic in an specific campaign is coming from PCs…(see Mojiva’s campaign results).

New Mojiva's ad targeting option

Since I wasn’t very impressed with these results, I contacted Mojiva to see if there was something they could recommend if I only wanted mobile traffic, and I must admit that I’m very impressed with Mojiva’s decision to make this option clear for all advertisers.

Now you can choose to display your ads on desktop, desktop and mobile, and MOBILE ONLY! This option is available on Step 2, Ad targeting.

While advertising in desktop sites and mobile sites together may be a good strategy for many advertisers, I just think that is so much better to know for sure that if you are buying mobile traffic, that’s what you are going to get.

I wonder how many others mobile ad networks will follow Mojiva’s good example…
If you are an ad network, and have this option available within your advertisers console, please share this with the Mobislim community. Being able to target your marketing dollars on the right market is key to success, after all!

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News from mobislim and mobile analytics!

Hi, this is Maria Bunter!

Let me introduce myself by saying that I’ll be taking care of the mobile marketing initiatives on mobislim.

I just wanted to say hi to everybody following this project and share with you what is coming up!

I’m very excited to announce that we’ll be going live with the site very shortly and I’ll be running some mobile ads to get traffic to the site. I was thinking in trying out 4th Screen Advertising, Admob, Amobee, Adstar, Ads Handy and Mojiva to star with. If anybody has anymore suggestions I’ll be happy to try them!

Watch this space for our upcoming launch and get ready to experiment with us and mobislim.

I look forward to hear your suggestions and feedback on everything going on with mobislim and I definitely encourage everybody to use this space as a brainstorm arena, experience sharing room, a place for consultation or any other issue related to mobile analytics that doesn’t let you sleep…whatever works for you!

If you would like to keep up to date, you know what to do with this little icons: