| Here you will find some hints and tips on what to look at when you first access Bango Mobile Analytics and view the live data from our mobile site http://mobislim.com. You can read the post or download the Bango mobile analytics – Tour This is what we talk about:
To log in to our demo account and see all the data we talk about on the blog, simply follow this link: |
| In this welcome screen you are invited to visit the Analytics Center. There are some extra services here for you such us service announcements, access to our knowledge base – where you can find all the answers about the Bango Service, access to the Bango forums – so you can get in contact with the Bango community and helpful articles that will help you with your data and account set up if you decide to sign up.
Once you’ve finished looking at this area you can access the Analytics Center by clicking on the Analytics tab or the button on box 1 – Analytics Center . |
 Bango Analytics Welcome Screen |
| SITE OVERVIEW |
Now you are in the Analytics Center these are the first reports to view to get an understanding of what is going on with your mobile site, or in this case with mobislim.com.
 Bango Analytics - Site Summary Site summary: The yellow box shows all of your visitor information in relation to pages visited for the date range selected. From Unique Visitors and Visits to Average page views per day and time spent on the site. If you want extra information on how these figures are calculated, you can get it in our Support Center. You can sort the graph by unique visitors, visits and page views. Going down, this first table shows your Visitor Summary by day, including this time, number of Countries your visitors come from, Operators and Devices. |
| If you click on the Visitor Summary link you can get the specific information about Countries, Operators and Devices. |
 Bango Analytics - Visitors overview |
Coming back to the main Analytics Center area, if we scroll down we get the Latest visitor activity, which shows up to 1,000 events. We can see here the unique user ID that Bango gives to every single user so we can track unique visitors browsing within our site. When exporting this information we can do a complete follow up on the activity of our users. We can see how many Pages a unique visitor has seen, Title of the page, entry and exit point, Date and time, County, Device and Operator and the Unique ID for each visitor. If it came through any mobile advertising campaign, we can track that too. This enables you to develop a closer relationship with your visitors. Follow this link for more info about Bango Unique User ID technology.
 Bango Analytics - Latest visitor activity |
If you are selling content, you can also see a summary of your revenue for the selected period of time, but we will get a deeper overview about this on the Charging for Content section.
 Bango Analytics - Revenue summary on dashboard |
A map of the world shows in different colours where your visitors are coming from, and if we click on the blue link we get a detailed view of the overall traffic.
 Bango Analytics - Countries view on dashboard
You can also filter this information by Title, Country, Operator and Device, which will provide you with great insight about the traffic on your site and how particular markets or devices behave in certain pages of your site.  Bango Analytics - Coutries extended view
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| Back on the main dashboard we can also check which operators are bringing us the most traffic. This is important to make decisions on how to optimize our site for certain operator standards or which operator should be targeted when running a mobile marketing campaign.
 Bango Analytics - Operators view on dashboard
We can drill down and get a full view of the operators and filter and export this information.  Bango Analytics - Operators extended view |
Back on the Analytics Dashboard, we can examine the devices that are accessing our site.
 Bango Analytics - Devices view on dashboard We can also go deeper by clicking on the blue link and find out all the site information for each of the devices, filter this information by page title, country, operator and device, or click to check the technical information regarding a specific handset.  Bango Analytcs - Devices extended view |
To see the activity by page, we look at the Page Tracking section. In this area we can see how every single page of our site is performing. On the Dashboard you get the activity by date.
 Bango Analytics - Page tracking view on dashboard Clicking on the blue link we can see how many Unique Visitors, Visits and Page Views we get in our site plus Countries, Operators and Devices. We can filter this information to get in depth data.  Bango Analytics - Page tracking extended view |
When we export this information with a traffic report, we also can see the referrer information. This information is very valuable when tracking mobile marketing campaigns as we’ll be able to prove the effectiveness of different mobile advertising campaigns, or mobile SEO efforts e.g. – we can set up different variables to track different entry points such as campaign, source, medium, content, term and owner. Check this link to find more information about mobile campaign tracking parameters. Bango assigns a unique user ID to every visitor so we can also track the behaviour of our visitors and know when they come back again.
 Bango Analytics - Referrer information from mobile traffic report |
Another way to track mobile advertising campaigns or traffic is by setting up tracking links. Let’s have a look at the Campaign section. In the dashboard, we can see the performance of these tracking links by date.
 Bango Analytics - Campaign tracking links on dashboard |
By clicking on the Campaigns blue link we get all the in depth information. For example, you can set up a tracking link for a PPC AdWords campaign or to measure the traffic of a link in your site that goes to an affiliate site. For each tracking link you can see Unique visitors, Visits, Page views, Visits by Visitor, Pages by visit, Average time on site, Country, Device and Operator.
 Bango Analytics - Mobile advertising report
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If you are selling mobile content, you can see a lot of information about your sales on Bango Analytics. Let’s check our latest sales by date on the Bango Analytics dashboard.
 Bango Analytics - Latest mobile content purchases on dashboard |
Once again, by clicking on the blue link Latest Content purchases, we can get the whole report with the dates of the purchases, transaction ID, and content bought. The Country, Device and Operator of the buyer, plus all the values for transactions, Taxes, Net sales and Earnings. Of course, this information can be filtered to see, for example, which country is giving us more revenue, or which devices are buying more content.
 Bango Analytics - Payment extended report and filtering |
| This is just an overview of what you can see at a glance on Bango Mobile Analytics. You can drill down, filter reports and export them to share this information. You can compare goal conversion rates with the Goal comparison feature. Have a look to our site mobislim Bango Analytics package or sign up for your own Bango Analytics and start tracking your mobile site and your mobile marketing campaigns. |
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